[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"showcase-iris":3},{"id":4,"authorImage":5,"blocks":6,"contact":22,"coverImage":26,"description":27,"extension":28,"featureImage":29,"heroImage":30,"meta":31,"name":32,"projectName":33,"route":34,"slug":35,"stem":36,"__hash__":37},"showcases\u002Fshowcases\u002Fphill.yml","\u002Fshowcases\u002Fphill\u002Fauthor_image.jpg",[7,10],{"type":8,"content":9},"block_c","\u003Cp>IRIS is a streetwear brand that empowers Thai youth to express their identity. Noticing a gap in the local fashion scene, the brand offers high quality, limited edition pieces that blend tradition with modern design, celebrating individuality and cultural pride.\u003Cbr>\u2028Although Thailand's streetwear market has expanded quickly, a large portion of the merchandise still seems cliched due to recurring graphics, similar silhouettes, and heavily lifted aesthetics from international trends. The answer to that gap is IRIS. The brand emphasizes storytelling, cultural nuance, and purposeful design rather than copying what already exists. Every piece is designed to combine meaningful allusions from Thai culture, youth identity, and contemporary social expression with elements of the street.\u003C\u002Fp>",{"type":11,"images":12},"block_g",[13,16,19],{"image":14},{"url":15},"\u002Fshowcases\u002Fphill\u002F2-g-1.png",{"image":17},{"url":18},"\u002Fshowcases\u002Fphill\u002F2-g-2.png",{"image":20},{"url":21},"\u002Fshowcases\u002Fphill\u002F2-g-3.png",{"ig":23,"email":24,"phone":25},"phillix__","phillkrub25@gmail.com","082-465-9598","\u002Fshowcases\u002Fphill\u002Fcover_image.png","\u003Cp>IRIS is a streetwear brand that empowers Thai youth to express their identity. Noticing a gap in the local fashion scene, the brand offers high-quality, limited edition pieces that blend tradition with modern design, celebrating individuality and cultural pride.\u003C\u002Fp>","yml","\u002Fshowcases\u002Fphill\u002Ffeature_image.png","\u002Fshowcases\u002Fphill\u002Fhero_image.png",{},"Sarayut Sribuppha","IRIS","PI","iris","showcases\u002Fphill","QZus6TkQGwYeIAIwEO9tTiP7LAwBQF9CgLvy6vZ-Wtk",1781541015187]