Live@ One Bangkok
19-21Jun
From Tradition to Trend

From Tradition to Trend

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Rungdao Khrualee

by Rungdao Khrualee

This project explores Thai identity through the concept of auspicious colors, translating traditional beliefs into contemporary fashion within the context of Bangkok. Each look reflects a balance between cultural identity and a modern perspective, supported by visual storytelling through photography and color grading to enhance the emotional tone of each color. Garment tags are designed as more than brand labels, functioning as symbolic elements that carry the meanings behind each color, similar to amulets, helping to unify the overall concept. The project is presented under the brand don't get me wrong.